analyticstracking
A social enterprise that uses creative education and art innovation to empower street children & young adolescent girls
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Aimed at attaining a 100 per cent 'Open Defecation Free India', Protsahan holds nationwide workshops for children in government schools and smaller grassroot organizations in partnerships with corporate India inc. with use of highly innovative and fun techniques of quilling, digital tools, cinema, photography and design. The government is trying to build toilets, but there needs to be an equal understanding to usage of those toilets that are constructed. During one of our field visits, with the Unicef India office in Moradabad district in UP in 2013, we found out that enough wasn't being done in the country to channelise efforts to transform behavior change and mindsets. Dry latrines were still used and manual scavanging was still practiced. Gradually over the next few months, we came up with effective strategies to go deep to the grassroot communities and work using creative tools with it's women and children. Another fact that disturbed us, that maximum molestation and rape cases happen when girls go out to defecate in the open. Hence, it became imperative for us to work alongside with government's mandate, where they were building toilets at a large scale and we wished to amplify their efforts by bringing sustainable change through trying to transform behaviors. More on how we work under this focus area, can be found here on our official blog.